Some say there is no such thing as bad publicity. Others say no publicity is bad publicity. What about those who have been watched under the microscope and was discovered to be a sex addict? Well in Tiger Woods’ case, there is such a thing a bad publicity, “But for those whose prominence is rooted in the older tradition of justly earned renown — the truly gifted, the authentically accomplished — publicity is as likely to diminish as exalt.”
One celebrity comes to mind when I think of bad PR planning and that is Tiger Woods. In my opinion, the entire scandal was handled poorly. His whole team should have been on top of this from the beginning to the end, but instead his team continued to let bombs drop instead of trying to save his client.
What started everything was the car accident in November; “US gossip websites begin speculating that the incident may be connected to reports earlier in the week in the National Enquirer alleging an affair with New York nightclub hostess Rachel Uchitel.” From day one, gossip magazines should not have been access to this kind of information. If insiders of Woods’ team knew about his affairs then they should have created a contract signing over their silence.
There was another similar incident where another one of his mistress’s came out about being involved with Woods, “US Weekly runs an interview with waitress Jaimee Grubbs, who claims she had a two-and-a-half-year affair with the golfer.” Once again, there should have been some PR representative there to make sure his image remained untouched.
Overall, his PR people should have more on top of his extra curricular activities. There should have been a PR person ready with a statement every time more information was announced. Personally, there should be a way to have information go to the subject of the matter before being release. That should be a part of the PR team. In the end, his reputation is ruined. There is no turning back and no going back to the way things use to be. His reputation was trashed when he hit the trash.